Publicatie Manufacturing Technology, manufacturing consumers. The Making of Dutch Consumer Society

8 januari 2009

In the twentieth century production and consumption rapidly grew, accompanied by businesses frantic search for new markets. To be successful, new products and new technologies had to become socially embedded. In that process, a lot of (new) institutions, corporations, interest communities, research organizations, trades, shops, and laboratories were involved. Twentieth century European mass consumption thus never was self evident, but needed projection, representation, construction, and production. In other words, mass consumption involved a lot of sustained work both of producers and consumers. 

By applying the concepts of mediation and mediation junction this book shows how consumption and production in 20th century Netherlands developed in tandem with social and institutional arrangements, while the relationship between the state, the market, and civil society configured the room for negotiation at mediation junctions. The book hypothesizes that the activities of mediators and processes of mediation junction building within specific state-market-society relations were of decisive importance for the shaping of twentieth century consumer society linking production and consumption in a historically specific fashion. The book helps to disclose the Dutch consumption trajectory that helped building the European consumer society.

With contributions of: Adri Albert de la Bruhèze, Marja Berendsen, Liesbeth Bervoets, Gijs Mom, Ruth Oldenziel, Anneke van Otterloo, Johan Schot, Peter Staal and Onno de Wit

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